New Products

Our version of Beautiful Nudes and Neutrals for every Girls, Every Day, Everywhere. A Palette of 10 Super Pigmented Shades for Daily use.

Perfect skin requires more than foundation alone. This cleverly designed angle brush with BASF bristles works with every contour in the face to blend foundation effortlessly. It is suited to all foundations, wet or dry. The sharp cut allow…

Mua & Infuencer Extra- Ordinaire ASMAA BREK Collaborates with K7L to bring you this Rosy Pink collection of 18 Mega- Pigmented colors.

An essential eyeshadow brush for blending and shading. Made from BASF bristles, which are renowned for quality and softness. Use to smooth out hard lines for a soft, professional finish. The bridge between quality cosmetics and a flawless complex…

There is a delicate art to seamlessly blended eye shadow. But our contoured blending brush, in replicating the natural shape of the eye, simplifies this often-daunting process. Feather-soft fibers arrange themselves in a dome-shaped design that faci…

The final stroke on your canvas, this traditional blush gives your face a fabulous flush. It is Ideal for creating contours that give shape to your face and the rich pigment means one application will carry you from morning to night. Blends ef…

Available in three shades for a perfect skin tone match, our matte and ultra-long-lasting bronzers give your skin all the sun-kissed glow you crave. Expertly formulated to be extra blend-able, use both all over your face or for the perfect contour. …

Pigment with a punch! A stunning palette of shades to keep you in front of couture beauty. Intense and audacity in every color – guaranteed!

Long handle concealer brush made from soft antibacterial BASF fibers that are gentle on skin. The pointed tip gives precise application, while the rest of the brush makes for seamless blending. Apply a small amount of concealer onto the brush to avo…

A flawless face isn’t just made...it’s sculpted. This contour brush is specifically designed for that purpose. Use to accentuate and define the cheekbones, and highlight the areas of your face that naturally catch the light. The bridg…

This crease brush fits into the natural crease of your eye to distribute color in the right places. Use to blend into the lash line for a perfect smoky eye. If your natural crease is not visible, just lift your lid slightly and it will appear. Apply…

Our eye Define brush makes precision easy. From a cut-crease to the perfect wing, this multi-tasking flat definition brush can be used for liner, shadows, brows and even lips. Made with German BASF bristlesuse minimal product for maximum impact to c…

A multifunctional brush used for creating a beautifully natural, totally unnatural tan (we won’t tell if you don’t!). It works best with tanners, bronzers and shimmering powders, but can also be used to brush down excess powder for a fla…

A multifunctional product for all occasions. This ultrafine powder glides on seamlessly while evening out skin-tone for a natural finish. Formulated with Chlorella and Chamomile, this full coverage, hydrating powder infuses moisture throughout the d…

Are you just getting started? Or craving for a serious brush overhaul? Then you picked up the right box! This set includes all your must-have brushes for a killer-glam or subtle or natural look. From powder and highlight to brow and lip, you’r…

The black sheep of makeup, the fan brush is largely left out of women’s collection.  What many women miss out on is a cleverly designed brush with a multitude of uses. Great for dusting off excess powder, sweeping away specks of eyeshadow…

Perfect for applying liquid, cream or powder foundation evenly. Get into every crook and crevice for full, even coverage. For liquid foundation, apply a little product to the back of your hand to raise the temperature slightly. Dip the brush into th…

If you prefer liquid foundations to powder options, it’s worth snatching up a liquid foundation brush. Made from soft, antibacterial BASF bristles, this is a high-quality brush that won’t result in harsh streaks that destroy the illusion…

Obsessed with creating the all-time sexy smoked-eye look? Do you love to play around with colors? Say hello to Glam-Eyes Gigi. This 7-brush eye sets includes everything you need from brow to liner for you create the finishing touch. You’re bea…

Your highlight game is about to go up a notch with our new Highlighter brush. Silky smooth bristles not only mean a perfect finish but less product needed to create a look that really catches the light. Slightly tapered to catch those key spots, pai…

Up your glow game with a touch of highlight, beautifully formulated to give your skin a dewy shine with a hint of sparkle. Ultra-pigmented, this buildable highlight smooths onto the skin, finishing your makeup look with a little-added sass. Apply on…

Do you rack up more air-miles than the road ones? Or you simply love to travel? Then you’ll need a set of brushes that are air-approved! This jet-set 6-brush set has you covered for a flawless finish, ready to hop off the plane and enjoy your …

This trusted tool should never leave your blusher’s side. Performs equally well as a bronzing brush. For a contouring effect, swirl brush into your favorite blush or bronzer and tap off excess powder. Apply lightly to the apples of the cheeks,…

Not a ‘One brush for every product’ kinda gal? These here is all you need: High-quality face, eye and brow brushes that work for a full face, allowing you to focus on the application. They might call you ‘lazy’, ‘conser…

With the advent of crème eyeliner pots, a good quality liner brush has become a must-have. This pointed precision liner brush is perfect for creating a well-defined line with minimal effort. The longer handle makes tricky styles such as &lsqu…

Versatile liner brush that works equally as well for applying eyeshadow. Long handle and slanted angle work to make application easier. Ideal for creating a smudge effect or smoky eye. Take the brush and draw a line from the inner corner of the eye …

Extra- long staying power. A long- lasting, Waterproof Eyeliner that will stay put through tears, sweat, and rainstorms. Anti- smudge. Anti- steak.    

Add volume defination and luster to your lash in just one stroke. Our unique blend is formulated to give your lashes a luminous and curvy effect. While keeping them soft and supple. Enriched with sea butter and Panthenol, this Vegan Mascara is free …

A feather-soft brush made from the highest quality BASF bristles. Ideal for blending and highlighting to create the finishing touches that transform our makeup from so-so to sooo gorgeous!  Use on the areas of your face where the light naturall…

Modern Romance Set (Limited Edition): Shine bright like a diamond! 13 of K7L's bestselling premium quality brushes in a beautiful pink pouch. We added sparkly glitter on our handles to give them that 'oooh la la!' look, all the whil…

Obsessed! much? Then allow us to introduce Pigments with a Punch! a stunning Palette of 18 ultra- Pigmented shades to keep you in front of Couture Beauty. Intensity and audacity in every color- Guaranteed!

If you’re prone to lunchtime or midnight touch-ups, this is for you. Giving you the perfect tools to put a stop to that forehead shine and add a flash of highlight to your cheekbone, grab this 5-brush set and you’ve got exactly what you …

A large eyeshadow brush to apply shadow all over the lid. Great for building high-impact color that will last all day. Dab a little eyeshadow onto the brush, tapping off any excess powder. Swipe across the lids, working inwards from the outer crease…

Apply eyeshadow like the professionals. A medium eyeshadow brush made with high quality, anti-bacterial BASF bristles. The soft synthetic fibers make color building effortless. Simply, dip your brush into your shadow and glide color across your lids…

With short, densely packed bristles, this eyeshadow brush picks up a lot of color with each application. The long handle makes for easy application and its dome shape works along the curve of your eye for an error-proof finish. The bridge between…

A high-quality duo pencil sharpener specifically made to sharpen all eyeliners, lipliners, brow and eyeshadow pencils and chubby pencil lipsticks.

Our Sleek Stick foundation is a game-changer for women on-the go. Gliding effortlessly over the skin, our weightless waterproof formula provides full, matte coverage without overburdening your pores or dehydrating the skin, all the while protec…

K7L Smoked –Eyeshadow Palette Create show-stopping smokey eyes with the irresistible K7L Smoked eyeshadow palette. Featuring a range of 18 colors and textures, you can experiment with a variety of sexy, smoldering looks that are sure to stu…

If you’re just getting started in the world of makeup brushes, this 7-brush set will ease you in, proving it’s all about the right tools to create those flawless Insta-ready looks. With your starter face brushes covered, the set focuses …

Define your pout, and prevent your lipstick from running with our waterproof lip liner pencil. Keep your favourite lipstick or gloss in check throughout the day with a full coverage formula that doesn’t budge. The perfect way to maximize a thi…

Our robust matte effect lip crayon combines the precision of a pencil with the smooth application of a lipstick. Loaded with lavish pigments for vivid color, and fortified with soft emollients for a silky smooth texture, lips are invigorated with mo…

Lashes for days! Elevate those lashes to new heights! This high viscosity, ultra – volumizing mascara delivers instant dimension for epic lashes. Perfect for creating a high – volume effect without ant smudging or clumping, the extra-bla…