Makeup

This medium coverage elixir is infused with ground-breaking tocotrienols, a Vitamin E classified as an anti-wrinkle nutrient, which helps combats the effect of stress on skin, a known aging accelerator. We add powerful anti-oxidants that are gentle …

Mua & Infuencer Extra- Ordinaire ASMAA BREK Collaborates with K7L to bring you this Rosy Pink collection of 18 Mega- Pigmented colors.

Say goodbye to short, stubby spiders and HE-LLO to lush, loaded lashes with our version of a magic wand. Our Baby Doll waterproof mascara is a wizard in transforming lashes into full-bodied assassins, equipped with the length and volume to kill the …

The final stroke on your canvas, this traditional blush gives your face a fabulous flush. It is Ideal for creating contours that give shape to your face and the rich pigment means one application will carry you from morning to night. Blends ef…

Available in three shades for a perfect skin tone match, our matte and ultra-long-lasting bronzers give your skin all the sun-kissed glow you crave. Expertly formulated to be extra blend-able, use both all over your face or for the perfect contour. …

This is a pot purée for architecturally sound, shapely, brows. The creamy soft texture allows your brow brush to navigate every stroke with ease, creating meticulously sculpted brows with technician precision. The smudge-free waterproof formu…

Whip eyebrows into shape, and give the illusion of thicker brows in an instant. This brow gel is your secret weapon for sculpting the perfect brow. The strong sealant acts like a stronghold hairspray for your brows, and the lustrous texture enhances…

Not all of us are endowed with the power brows of Lily Collins or Cara Delevigne, but who says we can’t fake it ‘til we make it? This is an eyebrow product that does just that, acting like a temporary tattoo to fill in what we lack in th…

Pigment with a punch! A stunning palette of shades to keep you in front of couture beauty. Intense and audacity in every color – guaranteed!

A lifeline in times of crisis, our concealer crayon skilfully disguises imperfections to allow your confidence to shine through. 24-hour wear means you never have to worry about dark circles and blemishes making an unwelcome re-appearance. Comes in …

The next level in make-up application. This palette is your essential contour kit. Use it to shape your face, slim down your nose and define your cheekbones. With the right application, it will give you a look so flawless, it will permanently change…

No woman is without her imperfections, but you can render these little confidence-blockers invisible with our Cover Absolute Foundation. This heavy-duty crème foundation provides immaculate coverage for a Photoshop finish.  Hide scars, r…

Professional precision with minimal skill.  Crème eyeliner is fast becoming the texture of choice for beauty insiders. This versatile liner shades, contours and defines for a killer silk finish that smoulders and endures. Can be used to …

A multifunctional beauty staple, this shadow allows you to build as little or as much color as the occasion demands. The uber-pigment packs a knockout punch of color and the fluffy creamy texture makes for a creaseless finish. Blends like a dream, t…

A multifunctional product for all occasions. This ultrafine powder glides on seamlessly while evening out skin-tone for a natural finish. Formulated with Chlorella and Chamomile, this full coverage, hydrating powder infuses moisture throughout the d…

No one-trick pony, this pure pigment loose powder can be used for a host of beauty duties. Use it to highlight eyes for dramatic impact, wet as sparkling eyeliner, or an all-over face and body highlighter. Whatever you do, just ‘go with the gl…

The middleman between skincare and cosmetics you can no longer afford to circumvent. This oil-controlling primer gives a velvet finish that works as the perfect preparatory base for your foundation. The smooth undercoat minimizes pores and reduces f…

Up your glow game with a touch of highlight, beautifully formulated to give your skin a dewy shine with a hint of sparkle. Ultra-pigmented, this buildable highlight smooths onto the skin, finishing your makeup look with a little-added sass. Apply on…

Indulge in a master class of color, with high-definition bold powder paints daring to be discovered. Worried about the potential mess? Don’t be. With a built-in sifter, the contents are not going to burst out of the container as soon as you op…

Obsessed! much? Then allow us to introduce Pigments with a Punch! a stunning Palette of 18 ultra- Pigmented shades to keep you in front of Couture Beauty. Intensity and audacity in every color- Guaranteed!

A high-shine lip gloss is your gateway to luscious lips in an instant. Hot magnetic shades have been carefully selected for a fierce, feminine finish. The shimmer effect gives your smile a glow that radiates from every corner of the room. Colo…

Our robust matte effect lip crayon combines the precision of a pencil with the smooth application of a lipstick. Loaded with lavish pigments for vivid color, and fortified with soft emollients for a silky smooth texture, lips are invigorated with mo…

The staying power of our Matte Lipstick with the decadent texture of a cream. This formula works overtime to nourish and condition your lips while giving them the velveteen finish of a bold matte. Power has never felt so ‘soft'. Soft…

Finding the right matte is like finding your BFF! You stick by her because she sticks by you-literally! Our matte collection is designed to be that consummate companion for your lips, giving them an attitude of Old Hollywood glam throughout the day.…

A knockout punch of color for the champions of bold, beautiful lips. This liquefied formula makes for honey smooth application, and its moisture-rich ingredients optimize shine for a look that demands attention wherever you go. Quick, easy app…

An inventive masquerade, this little power tool is essential for women rich in style. The crème glides on like a gloss but functions as a matte lipstick with serious staying power. One application will take you from morning to night. Ma…

A high-impact matte effect lipstick with rich hydrating properties for smoother application and a finish that’s softer and more supple than your traditional matte. The thick, richly pigmented formula keeps intense color locked in all day, and …

Clean out your pores and remove the muck & mire of the day to prepare your skin for the ultimate beauty enhancer-sleep! This gentle emulsion is bound with rose essential oils to soothe as it removes, making it suitable for all skin types. Rose e…

Mineral cosmetics have eclipsed their 15 minutes in the spotlight, proving to be a formidable competitor to chemical alternatives in the industry. The fine consistency of our mineral powder feels feather-light on the skin and emanates natural beauty…

Our Sleek Stick foundation is a game-changer for women on-the go. Gliding effortlessly over the skin, our weightless waterproof formula provides full, matte coverage without overburdening your pores or dehydrating the skin, all the while protec…

We paired our Lipsilk Matte/Liquid Matte Lipstick with our bestselling Waterproof Lip Liner in one lip kit. Our robust matte effect lip crayon combines the precision of a pencil with the smooth application of a lipstick. Loaded with lavish p…

This binary brow sculpting tool is perfect for quick precision brows. Line and define with the smooth pencil, and reap the benefits of a long-lasting waterproof formula throughout the day. Take care of aimless stragglers with the in-built brow brush…

Subtle smokescreen or sultry siren? Whatever look you are trying to achieve, this pencil has you covered. The waterproof formula makes it essential wear for emotional welcomes and teary goodbyes. Non-traditional Creamy formula Waterproof 2…

Define your pout, and prevent your lipstick from running with our waterproof lip liner pencil. Keep your favourite lipstick or gloss in check throughout the day with a full coverage formula that doesn’t budge. The perfect way to maximize a thi…

Lashes for days! Elevate those lashes to new heights! This high viscosity, ultra – volumizing mascara delivers instant dimension for epic lashes. Perfect for creating a high – volume effect without ant smudging or clumping, the extra-bla…

Give your lashes the royal treatment with our decadent XPOZUR mascara, designed to maximize impact for a powerfully pretty finish.Its spiral-design brush defines each lash as it amplifies, creating the eyes-wide-open effect we all love (especially a…