Makeup

Our 4D mascara takes your lashes to the next level, effortlessly.The extra-strength bristles lengthen and separate, allowing our liquid-magic formula to create the ultimate illusion - exceptionally long, luscious lashes that are fit for a queen…

This medium coverage elixir is infused with ground-breaking tocotrienols, a Vitamin E classified as an anti-wrinkle nutrient, which helps combats the effect of stress on skin, a known aging accelerator. We add powerful anti-oxidants that are gentle …

Say goodbye to short, stubby spiders and HE-LLO to lush, loaded lashes with our version of a magic wand. Our Baby Doll waterproof mascara is a wizard in transforming lashes into full-bodied assassins, equipped with the length and volume to kill the …

The final stroke on your canvas, this traditional blush gives your face a fabulous flush. It is Ideal for creating contours that give shape to your face and the rich pigment means one application will carry you from morning to night.Blends effortles…

Go for golden and invigorate your skin with a natural tan glow. Accentuate your tan or create the illusion of one.Sun-kissed GlowSuitable for all skin typesHow to Use As a general rule, choose a bronzer that is two shades darker than your natural sk…

This is a pot purée for architecturally sound, shapely, brows. The creamy soft texture allows your brow brush to navigate every stroke with ease, creating meticulously sculpted brows with technician precision. The smudge-free waterproof formu…

Whip eyebrows into shape, and give the illusion of thicker brows in an instant. This brow gel is your secret weapon for sculpting the perfect brow. The strong sealant acts like a stronghold hairspray for your brows, and the lustrous texture enhances…

Not all of us are endowed with the power brows of Lily Collins or Cara Delevigne, but who says we can’t fake it ‘til we make it? This is an eyebrow product that does just that, acting like a temporary tattoo to fill in what we lack in th…

A stunning palette of shades to keep you in the FRONT of couture beauty. The soft velour texture is the difference between a sweet caress and a coarse smear. High pigmentation brings intensity and audacity to every color. The trouble is not in which…

A lifeline in times of crisis, our concealer crayon skilfully disguises imperfections to allow your confidence to shine through. 24-hour wear means you never have to worry about dark circles and blemishes making an unwelcome re-appearance. Comes in …

The next level in make-up application. This palette is your essential contour kit. Use it to shape your face, slim down your nose and define your cheekbones. With the right application, it will give you a look so flawless, it will permanently change…

No woman is without her imperfections, but you can render these little confidence-blockers invisible with our Cover Absolute Foundation. This heavy-duty crème foundation provides immaculate coverage for a Photoshop finish.  Hide scars, r…

Professional precision with minimal skill.  Crème eyeliner is fast becoming the texture of choice for beauty insiders. This versatile liner shades, contours and defines for a killer silk finish that smoulders and endures. Can be used to …

A multifunctional beauty staple, this shadow allows you to build as little or as much color as the occasion demands. The uber-pigment packs a knockout punch of color and the fluffy creamy texture makes for a creaseless finish. Blends like a dream, t…

Multifunctional foundation for every occasion. This transformative foundation gives medium coverage as a dry powder for a fresh daytime look. Added with water, it transforms into a full coverage liquid foundation. Ideal for switching up your look wi…

Waterproof mascara and high impact lip color are a dream to apply, but a nightmare to remove. This heavy-duty makeup remover has been specifically formulated to target stubborn eye and lip cosmetics. It can also be used to correct the beauty mishaps…

This dual-duty product optimizes the impact and durability of your eye and lip makeup. Its silky texture glides fluidly over the eyelids, preventing creasing and expanding the longevity of your eye shadow. As a lip primer, it prepares the lip for a …

Channel color. Charge your skin. Command the room. This gel eyeshadow base effectively prepares your eyeshadow with a glutinous surface to secure its grip and enhance pigmentation. It has the effect of brightening your eyes, which awakens your skin …

No one-trick pony, this pure pigment loose powder can be used for a host of beauty duties. Use it to highlight eyes for dramatic impact, wet as sparkling eyeliner, or an all-over face and body highlighter. Whatever you do, just ‘go with the gl…

The middleman between skincare and cosmetics you can no longer afford to circumvent. This oil-controlling primer gives a velvet finish that works as the perfect preparatory base for your foundation. The smooth undercoat minimizes pores and reduces f…

Like a sweet-singing mocking-jay on a warm spring morning, this glow dust is like a natural alarm-clock for your skin. These sparkling powders awaken and brighten, preparing you to face the day with confidence.  They can be used to highlight, b…

Indulge in a master class of color, with high-definition bold powder paints daring to be discovered. Worried about the potential mess? Don’t be. With a built-in sifter, the contents are not going to burst out of the container as soon as you op…

A high-shine lip gloss is your gateway to luscious lips in an instant. Hot magnetic shades have been carefully selected for a fierce, feminine finish. The shimmer effect gives your smile a glow that radiates from every corner of the room.Color PopDe…

Our robust matte effect lip crayon combines the precision of a pencil with the smooth application of a lipstick. Loaded with lavish pigments for vivid color, and fortified with soft emollients for a silky smooth texture, lips are invigorated with mo…

The staying power of our Matte Lipstick with the decadent texture of a cream. This formula works overtime to nourish and condition your lips while giving them the velveteen finish of a bold matte. Power has never felt so ‘soft'.Soft Velvet…

Finding the right matte is like finding your BFF! You stick by her because she sticks by you-literally! Our matte collection is designed to be that consummate companion for your lips, giving them an attitude of Old Hollywood glam throughout the day.…

This longwear liquid eyeliner is easy to control for masterful flicks without flaking. A thread-fine applicator tip delivers crisp precision wings for a faultless finish every time. And with a smudge-proof water resistant formula, your inspired look…

A knockout punch of color for the champions of bold, beautiful lips. This liquefied formula makes for honey smooth application, and its moisture-rich ingredients optimize shine for a look that demands attention wherever you go. Quick, easy app…

An inventive masquerade, this little power tool is essential for women rich in style. The crème glides on like a gloss but functions as a matte lipstick with serious staying power. One application will take you from morning to night. Ma…

A high-impact matte effect lipstick with rich hydrating properties for smoother application and a finish that’s softer and more supple than your traditional matte. The thick, richly pigmented formula keeps intense color locked in all day, and …

Clean out your pores and remove the muck & mire of the day to prepare your skin for the ultimate beauty enhancer-sleep! This gentle emulsion is bound with rose essential oils to soothe as it removes, making it suitable for all skin types. Rose e…

Mineral cosmetics have eclipsed their 15 minutes in the spotlight, proving to be a formidable competitor to chemical alternatives in the industry. The fine consistency of our mineral powder feels feather-light on the skin and emanates natural beauty…

Lift your skin with the glow of two weeks in the sun with our Mineral Shimmer. Its light-reflecting minerals anchor a luminous sparkle to your skin, enriching the complexion with vitality and dew. Use it on areas of the face and body where light nat…

Our Sleek Stick foundation is a game-changer for women on-the go. Gliding effortlessly over the skin, our weightless waterproof formula provides full, matte coverage without overburdening your pores or dehydrating the skin, all the while protec…

This binary brow sculpting tool is perfect for quick precision brows. Line and define with the smooth pencil, and reap the benefits of a long-lasting waterproof formula throughout the day. Take care of aimless stragglers with the in-built brow brush…

Subtle smokescreen or sultry siren? Whatever look you are trying to achieve, this pencil has you covered. The waterproof formula makes it essential wear for emotional welcomes and teary goodbyes.Non-traditional Creamy formulaWaterproof24-hour wear&n…

Define your pout, and prevent your lipstick from running with our waterproof lip liner pencil. Keep your favourite lipstick or gloss in check throughout the day with a full coverage formula that doesn’t budge. The perfect way to maximize a thi…

Give your lashes the royal treatment with our decadent XPOZUR mascara, designed to maximize impact for a powerfully pretty finish.Its spiral-design brush defines each lash as it amplifies, creating the eyes-wide-open effect we all love (especially a…

Historically, women risked metal poisoning to perfect their brows by crushing lead into them. Thankfully, we can now have runway-ready brows without a doctor on standby. This pressed powder gives shape and definition to brows, which works to frame o…

A sheer powder is not the cherry-on-top of foundation but rather a crucial finishing step to creating a flawless look. Our high-performance sheer powder sets your foundation in place, softens the appearance of imperfections and absorbs excess oil fo…